Hustle Wednesday: From a Blogger to Media Mogul, Meet Allegro Dinkwanyane


I am loving this Hustle Wednesday series because it enables me to really dig deep into people’s journeys and I get inspired as well. I am such a big fan of Allegro.She is such a powerhouse and I believe you should hear from her, in her own words. Her Instagram is so inspirational.She is only 27! How great is that?

This is her interview as on

Allegro, tell us a bit about yourself, background and family upbringing.

I was born in Limpopo, and raised in Pretoria and Lebowakgomo (Limpopo). I was raised by a single parent, Meriam Dinkwanyane, and I’m the last of four children with two sisters and one brother. I grew up in a Christian home, raised by a strong and prayerful woman, who is also my biggest cheerleader.

Stunning! Share your journey with us on how you started Orgella Media.

I started my company Orgella Media in October 2011 at the age of 21. I was about to graduate as a third year student studying towards a BA Journalism Degree at the University of Johannesburg, and I decided to be self-employed straight after university. Orgella Media is a holding company with eight entities, including an online entertainment magazine , a PR & Marketing Agency Orgella Communications, and a charity foundation called Orgella Helping Hands, among others.

That’s amazing! So how did the name Orgella Media come about?

Orgella is my name Allegro backwards. I was inspired by Oprah with Harpo being the name of her company.

That’s ingenious! So tell us, what qualifications have you obtained to date?

I have a BA Journalism Degree from the University of Johannesburg. Majored in Philosophy and Communications. I also studied Social Media and Marketing through the University of Cape Town.

Awesome! Did you have mentors to assist you?

Yes, I do have mentors and I believe that it’s important for one to surround themselves and look up to people that have paved the way and continue to inspire. Mentorship for me began at home with my late grandmother Sebootse and my mother. My family is my greatest support system and cheerleading camp. I also have a personal mentor, Prophet Shepherd Bushiri who is always there for me when I either need a prayer or business advice. He is a great man of God and a successful entrepreneur whom I’m blessed to have in my life.

Love it! So how do you improve your skills and abilities to ensure that you’re always on top of your game?

I never stop learning! I read a lot, and I take up online courses every year to stay knowledgeable about my industry. This helps me to be creative, work smart and stay a step ahead in my business.

Wonderful! Share 5 life lessons that you’ll never forget from starting and maintaining a business.

1. Invest in yourself before anyone else invests in you.

2. Be consistent and persevere.

3. Hard work and focus is a prerequisite for success.

4. Build a strong team because team work makes the dream work.

5. Where the hard work stops, prayer continues.

Amen to that! So what challenges did you face on starting your business and how did you overcome them?

I was overlooked because I was told I’m ‘too young’ and ‘inexperienced’ to run a media company. After being turned down so many times, I decided to create my own door, self-funded my company and focused on the vision I had. Young entrepreneurs face a lack of financial support and that’s something that I encountered too, but I refused to let it define my future and hold me back. Now as a young black female entrepreneur, you face a lot more challenges that range from sexism to being told you are not qualified enough, even when you are. We just need to keep pushing the boundaries, be fearless, work hard, pray harder and pave the way for ourselves and the future generation of female entrepreneurs

Take it to church sister! So how do you balance your personal life with your career and finding ‘me time’?

I know when it’s time to take a break and live! Even in my job I live, but it’s great to disconnect from emails and work calls .

That’s phenomenal women right there! Share your words of wisdom, insights and quotes that you live by every day.

“She is clothed in strength and dignity and she laughs without fear of the future.” – Proverbs 31:25

“We all have the potential to be great, some just never realise it,” – Aristotle

Lastly, what legacy do you wish to leave behind as a phenomenal woman?

I wish to leave a legacy that inspired both men and women to believe in themselves, to know their worth, to remain focused and be consistent. A legacy that reminds them to always put God first in all that they do, and to always lend a helping hand to those in need. I believe that the highest level of success is happiness, and I hope that they all do what truly makes them happy.


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